Sama
Global leader in ethical data annotation for AI.
About Sama
Sama, formerly Samasource, is a global social impact company pioneering ethical data annotation and model evaluation for AI-powered enterprises. Established in 2008, Sama revolutionized the training data industry by blending human expertise with ML-driven automation, working closely with Fortune 50 companies such as Google and Microsoft. The company trains and employs thousands of talented data annotators across East Africa, delivering high-quality labeled datasets for computer vision, generative AI, and more.
With an end-to-end proprietary platform, Sama manages every stage of the annotation lifecycle: from data preparation and cleansing, advanced annotation tooling, rigorous quality control, and seamless integration into AI development pipelines. Sama’s flexible solutions, such as Sama Annotate and Sama GenAI, support automotive, agriculture, fintech, retail, and other industries, committed to minimizing model risks and scaling AI impact globally.
As a Certified B Corporation, Sama prioritizes social responsibility, lifting over 65,000 individuals out of poverty through fair wage employment and skill development. The firm’s robust network spans Uganda, Kenya, Canada, and the US, facilitating ethical AI growth while earning industry awards, major investments, and recognition for diversity and impact. Sama represents the future of responsible AI data for global enterprises.
Discussion
Product Demo Video
Investors
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Caisse de du00e9pu00f4t et placement du Quu00e9bec (CDPQ)
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First Ascent Ventures
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Vistara Growth
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Ridge Ventures
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Salesforce Ventures
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Social Impact Ventures
People
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W
Wendy Gonzalez
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T
Tony MacDonald
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Molli Barnes
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D
Duncan Curtis
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Annepeace Ordu