Showup Comms

Pan-African strategic communications agency amplifying African narratives through data-driven storytelling

Added 17 January 2026
Founded 2022
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About Showup Comms

Show Up Communications is a pioneering pan-African digital communications and media agency founded in 2022 by strategic communications expert Nancy Atieno Onyango. With over two decades of experience in development cooperation, media, and multilateral partnerships, the agency was established to address the urgent need for impactful, data-driven narratives that drive meaningful change across Africa. Operating from Cape Town, South Africa, Show Up Communications has carved a unique niche in the diverse and dynamic African media landscape as the only truly pan-African digital agency attuned to the continent’s rhythms and narratives.

The agency specializes in strategic communications, content development, and digital storytelling that helps organizations and leaders amplify their voices and engage meaningfully with key stakeholders. Show Up Communications works with a diverse portfolio of clients including multinational developmental organizations, UN agencies, the African Union, African startups, and innovation hubs. Their comprehensive services range from developing communication strategies and editorial plans to media training, event support, photography, videography, and social media management. The team excels at creating three-dimensional perspectives on Africa that showcase not just challenges but also the companies and individuals who show up every day to move the continent forward.

Under Nancy’s visionary leadership, Show Up Communications has delivered exceptional results for prestigious clients such as ONE Campaign, Alain & Associates, UNFPA, FAO, and numerous African changemakers. The agency’s mission is clear: to consistently show up and work hand-in-hand with leaders, organizations, and changemakers to develop and elevate compelling narratives that inspire tangible and lasting transformation across Africa. With expertise spanning crisis management, media coordination, measurement and analytics, and SEO-optimized content creation, Show Up Communications empowers brands to show up authentically, impactfully, and sustainably across the African continent through purpose-led storytelling and strategic partnerships.

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  • N

    Nancy Atieno Onyango

    Cape Town, South Africa

    Founder and CEO of Show Up Communications with over two decades of experience in strategic communications, development cooperation, media, and multilateral partnerships. Previously worked with UNFPA, FAO, and Radio Netherlands Worldwide as Editor in Chief of This is Africa. A champion of purpose-led storytelling that drives impact and elevates underrepresented voices across the continent.

    • Founder & CEOn20+ years in strategic communicationsnFormer Editor in Chief, This is Africa (Radio Netherlands Worldwide)nPurpose Awards 2026 Judging Panel member
  • K

    Kevin Onyando

    Nairobi, Kenya

    Head of Creative and Multimedia Communication at Show Up Communications. With over 8 years of experience in multimedia communication, digital marketing, and content development across Eastern and Western Africa. Expert in social media management, content strategy, and analytics. Previously worked with Zamzam Foundation and other multimedia digital agencies.

    • Head of Creative and Multimedia Communicationn8+ years in digital marketing and content developmentnSocial media management expertnWorked across Eastern and Western Africa