AI-powered conversational commerce and CRM platform built on WhatsApp
Flowcart AI is an innovative AI-powered conversational commerce and CRM platform built on WhatsApp, designed to empower businesses in emerging markets to increase sales and streamline the entire customer journey—from acquisition to checkout to retention. Unlike traditional e-commerce systems that drive users from ads to clunky web checkouts and disconnected forms, Flowcart enables brands to conduct every stage of the sale directly in WhatsApp. This seamless approach transforms conversations into conversions, making customer interaction fast, personalized, and efficient. Automation, personalization, and smart segmenting tools let companies launch campaigns, handle live inventory queries, and close sales using natural language commands with no developer required.
The platform serves 300+ brands worldwide—including Safaricom, L’Oréal, SPAR, and others—helping them maximize revenue by optimizing chat-based sales journeys. Flowcart provides features like automated discovery journeys, one-click chat checkouts, loyalty and retention flows, and AI-powered agents that can negotiate, recover carts, and gamify interactions. Its infrastructure integrates with major ERPs, CRMs, and e-commerce sites so brands can sync product catalogs, discounts, and customer data, all from one dashboard. Data-driven insights and analytics empower sales teams and marketers to track conversions, customer lifecycle stages, and retention performance, raising repeat sales and customer engagement.
Born to meet the needs of mobile-first, chat-native buyers across Africa, Flowcart AI enables businesses to meet customers where they already are—inside WhatsApp. With AI-generated carts, in-chat upsells, instant checkout, and personalized support, companies see faster transactions, reduced friction, and higher loyalty rates. The platform’s powerful automation and personalized flows don’t just improve how brands sell—they redefine how relationships are built, making every chat a potential sale and every customer a repeat buyer. Flowcart drives measurable value for leading African retailers, consumer brands, and online sellers, helping them capture the future of commerce one conversation at a time.
Ananth Gudipati
Andrew Pillay
Country Director/Lead